I had a lot of work I wanted to do, but I treated these users as if they were customers and I created an app Twitter account to tweet out updates and respond to user feedback. I sort of treated this stage like a soft launch of the app. Once I had the app in a state I felt was worthy to really start showing off, I opened the beta to the public. There was also a higher level of engagement per user at this stage, since everybody was either a person I knew, or someone who had to explicitly ask for an invite through Twitter. Just as importantly, it helped me squash a lot of little embarrassing bugs before opening the beta to a wider audience. Getting early feedback allowed me to make some design changes before I went too deep in one direction. It was surprisingly difficult to show people the app at this early rough stage, but I cannot express how valuable it was. Over time I slowly added people to the beta, collecting feedback and bug reports. Her first request was for a timer, and almost immediately it was helpful talking to a real person using the app. Initially I targeted a single user, my sister, and made sure it had a sound I knew she listened to at night. Once I had a usable app that could successfully play a few white noise sounds and I was confident enough that I was actually going to release the app, I enrolled in the Apple Developer Program and opened up a private beta through TestFlight. Don’t think of this as advice as much as it’s a document detailing everything I did to help market Dark Noise. I’m sharing this to give some context around what the marketing of Dark Noise produced.Īlright, now that the context is out of the way, let’s get to the goods. I think launch week went exceptionally well for a first time developer, but sales have settled down to averaging around the 20-30 downloads a day range. Let’s look at a graph of unit sales over the first month. I’m really happy with these numbers, but they definitely don’t paint the entire picture. Let’s start with some quick 1st month stats. I wanted to post this right away, but first I wanted to let the launch stats settle down so you can get a better picture of what the actual results are. The release went very well, and I’ve had quite a few people ask how I marketed the app. It’s been 1 month since I released my app Dark Noise in the App Store.
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